Are You Set Up for a Marketing Hire… or a £100k Mistake?
Most SaaS and tech founders hire when growth stalls, pressure mounts after a raise, or a previous hire didn't work out. The real question isn't whether you can afford a marketer — it's whether your business is ready to make one succeed.
80% of first marketing hires fail within 12 months. A mis-hire costs £40k–£150k once recruitment, onboarding and lost momentum are counted, and a recruiter charges £18k+ just to place someone, with no readiness guarantee.
A ready business doesn't just avoid that. A marketer joining one starts delivering in week one instead of month four.
Get your personalised readiness score in a few minutes. Free.
The Five Pillars of Marketing Readiness
Clarity & Strategy
Assess whether you have clear goals, priorities, and marketing strategy before making your next hire.
Role Definition
See if you’ve defined the marketer’s role, responsibilities, and success measures beyond a job title.
Revenue & Customer Alignment
Uncover alignment gaps between marketing, revenue goals, and customer needs that can derail progress.
Systems & Infrastructure
Find out if your systems, data, and tools are ready to support and empower a new marketing hire.
Onboarding & Measurement
Evaluate your onboarding process and ability to track performance from day one for long-term success.
Get Your Personalised Marketing Readiness Score
See where your business stands and get a clear breakdown of what to fix first—free and in minutes.
